

Case Study
September 2025
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To promote Paul Thomas Anderson’s One Battle After Another, Warner Bros. Pictures brought cinematic energy to Inglewood with a high-impact full-motion spectacular on WOW 10. Starring Leonardo DiCaprio, the 2025 action-thriller came to life across the intersection of La Brea Ave and Century Blvd, dominating the skyline for four straight weeks. The campaign translated the film’s visual intensity into motion—delivering 1,994,289 impressions and capturing the attention of daily commuters, residents, and entertainment-district visitors.










Warner Bros.’ creative for One Battle After Another echoed the film’s themes of rebellion and power through dramatic motion sequences and striking visual contrasts. Every frame pulsed with Anderson’s trademark scale—turning WOW 10’s digital canvas into a living movie poster.
Strategically positioned at one of Inglewood’s busiest crossroads, the screen commanded views from thousands of drivers and pedestrians each day. Its dynamic visuals teased the film’s release, amplifying excitement for one of the most anticipated theatrical events of 2025.

Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?
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ACHIEVEMENT
Impressions
