Colorful. Cinematic. Full of wonder. Sony’s creative for A Big Bold Beautiful Journey filled the city with a sense of adventure—using WOW’s full-motion screens to deliver glowing transitions, dreamlike motion graphics, and layered depth. The pairing of WOW01 and WOW10 created a corridor of impact along Century Blvd, a main artery connecting LAX to Inglewood’s entertainment zone.

WOW1, located at Century & La Cienega, greeted inbound traffic from LAX with immediate visual storytelling. Just down the road, WOW10 (at Century & Hawthorne) extended that energy eastward, drawing attention from daily commuters, hotel guests, and fans heading toward the Sports & Entertainment District. Together, they formed a gateway—placing Sony’s film front and center for one of the busiest corridors in Los Angeles.