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Visa

Case Study

September

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Visa Chime took over Inglewood’s streets with their groundbreaking MyPay campaign, bringing the city a new way to get paid. Launched across our iconic WOW spectaculars, this campaign gave commuters a fresh take on paydays with a message that was impossible to miss.

Visa and innovation are a perfect match. From reshaping global commerce to making every transaction easier, Visa has been at the forefront of financial tech. This fall, Visa Chime took the leap with their MyPay campaign, announcing a new era of payday convenience. Visualize this: you’re stuck in traffic, and there, stretched across our towering digital billboards, is the bold message — “Introducing MyPay, a new way to get your pay.”

WOW’s screens in Inglewood made sure every passing car, bus, and pedestrian saw it, adding that spark of curiosity to the daily commute. With millions of impressions over the course of the campaign, Visa Chime was able to communicate the power of their product while leaving commuters wondering what the future of finance might look like. The result? A campaign that turned a simple message into something unforgettable.

Using science to leverage the messsage

Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?

Learn more about this.

Download the Neuro-Insight Case Study.

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The Results

8 Million Impressions

ACHIEVEMENT

3 Signs

8 Weeks

Total Campaign

PREVIEWS

Ford

Case Study

August