Ford and innovation go together like chocolate and wine. From pioneering assembly lines to redefining automotive cool, Ford is one of America's OGs. This August, Ford continued the streak of innovation with a colosoul tire dwarfing even those of the Monster Jam Trucks at Sofi Stadium months earlier. Visualize this: you’re cruising through Inglewood, and there, towering above, a familiar donut now sports the rugged treads of a tire. “Hopefully their donuts aren’t rubber” you think to yourself. Lucky for you, they aren’t, they’re sweet, sprinkled-covered replicas of the all new Lobo tire. We delivered a platform where Ford could showcase its legacy of innovation in a way that stopped traffic—literally.