Visa and innovation are a perfect match. From reshaping global commerce to making every transaction easier, Visa has been at the forefront of financial tech. This fall, Visa Chime took the leap with their MyPay campaign, announcing a new era of payday convenience. Visualize this: you’re stuck in traffic, and there, stretched across our towering digital billboards, is the bold message — “Introducing MyPay, a new way to get your pay.”

WOW’s screens in Inglewood made sure every passing car, bus, and pedestrian saw it, adding that spark of curiosity to the daily commute. With millions of impressions over the course of the campaign, Visa Chime was able to communicate the power of their product while leaving commuters wondering what the future of finance might look like. The result? A campaign that turned a simple message into something unforgettable.