The PlayStation campaign transformed Century Boulevard into a celebration of gaming culture — bold, immersive, and unmistakably global. The 3D-inspired animation created a sense of depth and motion that appeared to leap off the screens, delivering a premium visual experience that resonated with gamers and non-gamers alike.

Positioned at two of Inglewood’s most visible intersections, WOW 10 and WOW 17 together created a synchronized pulse of color and energy. The creative played seamlessly throughout the day, turning routine commutes into moments of awe while driving anticipation for the season’s most sought-after console experiences.

Across both units, the campaign not only met but slightly surpassed its delivery goals — with WOW 10 reaching 1,957,700 impressions and WOW 17 reaching 1,362,358 impressions — reinforcing the strength of PlayStation’s visual storytelling on large-format motion media.