The “You Got This” campaign showcased Adidas’ signature combination of confidence and inclusivity, transforming WOW 10 into a moving statement of self-belief. The visuals pulsed with high-energy motion and electric color, mirroring the rhythm of modern sport and youth culture.

Positioned at the heart of Inglewood’s traffic and entertainment flow, WOW 10 commanded the attention of millions of daily commuters, fans, and passersby — turning Adidas’ message into a visual anthem of motivation that resonated far beyond the screen.

Each flight exceeded projected numbers by over 30% in its first two runs, demonstrating the strength of premium creative placed on high-impact inventory. From March to November 2025, Adidas leveraged WOW’s scale and technology to prove that belief isn’t just a feeling — it’s a broadcast.