Outside a Rams game at SoFi, all you see are fans reaching for their Patron, so it only made sense for them to go big with WOW.

With the “Patron Cristalino” campaign lighting up WOW’s digital spectaculars, the smoothest tequila out there got the boldest showcase. Imagine driving through Inglewood, and there it is—a sleek, elegant Patron bottle stretching across a massive screen, impossible to miss.

From SoFi Stadium to the bustling streets of LA, WOW made sure Patron was front and center, bringing a little luxury to the everyday commute. After all, who wouldn’t want a taste of the finest añejo on their way to the game?