WOW is what happens when you make the unforgettable, unmissable.
Netflix - The Electric State
Case Study
March 2025
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Apocalyptic sci-fi epic. The campaign took over 16 full-motion spectaculars across our network — including every major entry point to SoFi Stadium, the Intuit Dome, and LAX. As the final touch, they transformed Randy’s Donuts with a towering inflatable of the film’s lead robot, Cosmo — turning LA’s most iconic donut into a surreal cinematic moment. In just one week, the campaign delivered over 6.3 million impressions.
WOW’s full-motion spectaculars gave Netflix the scale and cinematic visual quality to match the ambition of the film. Key billboards like The Gateway became living portals, immersing fans in the haunting world of Cosmo and Michelle. Combined with the Randy’s installation, The Electric State became one of LA’s most unforgettable out-of-home takeovers.
Using science to leverage the messsage
Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?
Learn more about this.
Download the Neuro-Insight Case Study.
DownloadThe Results
16 Signs
ACHIEVEMENT
7 Days
6.3M+ Impressions
Total Campaign
Live Nation - Beyonce
Case Study
February 2025
