For a tour of this magnitude, placement matters. As the only full-motion digital billboard network surrounding SoFi Stadium, WOW’s spectaculars provided unmissable exposure in the heart of Inglewood’s Sports & Entertainment District.

Running on WOW7, WOWC, and WOWD, this campaign dominated key corridors leading to SoFi Stadium, targeting locals, commuters, and incoming concertgoers—ensuring Beyoncé’s presence was felt throughout the city.

With an estimated 350,000+ attendees over five nights, Beyoncé’s tour is expected to surpass the Super Bowl in both total visitors and local economic impact. The WOW network positioned Live Nation’s campaign at the epicenter of excitement, ensuring Beyoncé’s record-breaking run wasn’t just seen—it was impossible to miss.