3D experience

WOW is what happens when you make the unforgettable, unmissable

EXPERIENCE WITH IMMERSIVE SOUND

Modelo Oro

Case Study

April 2024

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This two-month Modelo Oro campaign turned 21 million heads, proving that while you should save the beer for home, our billboards make it hard to look away.

Ancient civilizations discovered the magic of brewing, and our spectaculars rekindle that spark with every passerby, illuminating the 405 freeway with the golden hues of Modelo. While Modelo Oro elevates moments at home, our visuals elevate the journey—reminding us that great stories, like great beers, are brewed over time… and best enjoyed responsibly.

Using science to leverage the messsage

Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?

Learn more about this.

Download the Neuro-Insight Case Study.

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The Results

21 Million Impressions

ACHIEVEMENT

4 Spectaculars

Throughout the City

8 Weeks

Total Campaign

PREVIEWS

Dune Part two

Case Study

March 2024