Case Study
March 2024
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In just one week, the Dune Part 2 campaign on our spectaculars captivated an astounding 3.24 million viewers, proving that while the sandworms may be fiction, our impact is very real.
Our spectaculars brought the epic world of Dune Part 2 to life, mesmerizing millions along the 405 freeway and beyond. As commuters and travelers encountered these stunning visuals, they were transported to the dramatic landscapes of Arrakis, feeling the pulse of the saga unfold before their eyes. With every glance, the allure of Dune’s universe grew stronger, turning everyday journeys into moments of cinematic wonder. This campaign showcased the power of premium storytelling, leaving a lasting impression on all who experienced it.
Understanding cognitive responses, we optimized billboard content for quick comprehension, using color psychology to evoke emotions tied to the series.
Learn more about this.
Download the Neuro-Insight Case Study.
ACHIEVEMENT
throughout the city
Total Campaign