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Case Study
April 2024

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This two-month Modelo Oro campaign turned 21 million heads, proving that while you should save the beer for home, our billboards make it hard to look away.







Ancient civilizations discovered the magic of brewing, and our spectaculars rekindle that spark with every passerby, illuminating the 405 freeway with the golden hues of Modelo. While Modelo Oro elevates moments at home, our visuals elevate the journey—reminding us that great stories, like great beers, are brewed over time… and best enjoyed responsibly.

ACHIEVEMENT
Throughout the City
Total Campaign
