The campaign promoted Gabriel Iglesias’ Netflix comedy special, The Legend of Fluffy, leveraging WOW’s premium displays to connect with fans across Inglewood. From the iconic Randy’s Donuts to spectaculars surrounding LA’s top entertainment venues, the campaign captured audiences in moments of humor and excitement.

During the devastating LA fires, high winds caused the Randy’s Donuts wrap to blow away. WOW acted immediately, replacing the wrap in under 24 hours and providing complimentary screen time across the entire network. This quick response reinforced the campaign’s impact while demonstrating WOW’s unwavering commitment to client success.

Netflix’s The Legend of Fluffy turned heads and brought smiles to LA, proving that with the right team and a touch of humor, every campaign can be a showstopper.