Chase’s All-Star creative transformed WOW’s full-motion spectaculars into a celebration of basketball culture, pairing vibrant visuals with star power to connect directly with fans arriving for one of the sport’s most anticipated weekends.

Positioned across multiple high-traffic corridors, the campaign surrounded commuters, residents, and visitors with a unified message that blended sport, entertainment, and rewards. The visuals spotlighted Chase Freedom’s Cashback Courts activation, encouraging fans to show up, shoot their shot, and experience the excitement of All-Star Weekend firsthand.

Across the network, the campaign delivered exceptional reach and visibility. WOW B led the activation with massive scale, while WOW 1, 10, and 13 reinforced momentum across key corridors, helping turn everyday commutes into moments of basketball excitement. By the end of the two-week flight, the campaign generated more than 10.2 million delivered impressions, ensuring Chase Freedom remained front and center during one of the biggest cultural moments of the NBA calendar.

By bringing the spirit of All-Star Weekend to the streets, JPMorgan Chase didn’t just promote an event — it created a citywide celebration of hoops, fandom, and unforgettable moments.