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Audible

Case Study

July

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Audible leveraged innovative augmented reality technology to sync real-time Inglewood backdrops with dynamic visual overlays for their “There’s More to Imagine When You Listen” campaign. Transforming an extraordinary city to a dreamscape isn’t easy, but we found a way.

From the first spoken tales around ancient fires to the immersive audiobooks of today, storytelling has always enchanted us, transporting listeners to worlds beyond their own. On our dynamic spectaculars, Audible's innovative campaign turns LA's backdrop into a canvas for imagination. Imagine a bustling street that suddenly transforms into a deep-sea adventure or a breathtaking shot of outer-space, all synchronized with an Audible narrative. This is why Audible has chosen WOW—because the capability of our screens to dynamically merge visuals with real-world environments amplifies every narrative, truly captivating the minds and hearts of listeners.

The Results

3.2 Million Impressions

ACHIEVEMENT

3 Spectaculars

Throughout the City

4 Weeks

Total Campaign

PREVIEWS

Hulu

Case Study

June 2024