Disneyland’s spring campaign transformed WOW’s full-motion spectaculars into immersive storybook moments, combining colorful visuals with beloved characters to engage audiences throughout the city.

Strategically placed across high-traffic locations, the campaign reached commuters, families, and tourists alike with a cohesive message centered on imagination and discovery. The visuals highlighted new park experiences and seasonal festivities, inspiring viewers to plan their next visit and rediscover the magic.

Across the network, the campaign delivered strong reach and visibility. WOW 6 led the activation with standout performance. By the end of the campaign period, the activation delivered over 1.88 million impressions, ensuring Disneyland remained top-of-mind during a key travel and leisure window.

By bringing moments of magic into everyday environments, Disneyland didn’t just promote a destination — it created a sense of wonder that extended far beyond the park.