Coca-Cola transformed WOW's full-motion spectaculars into vibrant celebrations of the world's game, featuring dynamic creative that captured the energy, unity, and emotion synonymous with the FIFA World Cup.

Strategically positioned across high-traffic corridors, the campaign connected with commuters, football fans, and visitors through bold visuals that reinforced Coca-Cola's long-standing association with the global tournament. The activation kept the brand front and center during one of the year's biggest sporting moments, reaching audiences throughout their daily journeys across the city.

Across the network, the campaign delivered exceptional reach and visibility. WOW 7 led the activation with more than 2.22 million delivered impressions, while WOW 4 generated over 2.03 million impressions, reinforcing campaign momentum across Los Angeles' busiest corridors. Additional exposure across WOW 1, 2, 11, 17, and WOW D further expanded the campaign's footprint, resulting in more than 8.2 million delivered impressions over the 23-day flight.

By bringing the excitement of the FIFA World Cup beyond the stadium, Coca-Cola didn't just promote a campaign—it created citywide moments that celebrated football's ability to unite fans around the world.