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Case Study
April 2026
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To spark a new wave of creativity, Canva brought its Canva Create campaign to the streets with a bold and inspiring April activation. The campaign lit up WOW 5, 11, and 12, creating a high-impact digital presence that captured attention across key corridors. Designed to showcase Canva’s expanding creative ecosystem, the campaign invited audiences to “Bring Any Idea to Life.” — reinforcing the platform’s mission to empower anyone, anywhere, to turn imagination into reality.










Canva Create transformed WOW’s full-motion spectaculars into living expressions of creativity, featuring dynamic visuals, fluid motion, and bold storytelling that reflected the limitless potential of ideas in motion.
Strategically positioned across high-traffic locations, the campaign connected with creators, entrepreneurs, and everyday users through a clear and empowering message centered on possibility and ease. The visuals highlighted how Canva enables everything from quick designs to full-scale creative projects, inspiring audiences to take action and start creating.
Across the network, the campaign delivered strong reach and visibility. WOW 5 led the activation with standout performance, while WOW 11 and WOW 12 reinforced presence across key zones, sustaining momentum throughout the flight. By the end of the campaign period, the activation delivered over 5.02 million impressions, ensuring Canva remained top-of-mind among a wide and engaged audience.
By bringing creativity into everyday spaces, Canva didn’t just promote a platform — it inspired people to turn ideas into reality, wherever they are.

ACHIEVEMENT
Impressions
