Apple TV+ — Stories Worth Watching

Case Study

September 2026

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Apple TV+ brought Brother to the streets of Inglewood with a high-impact campaign across WOW’s Spectaculars and EON network, transforming the city into a larger-than-life showcase for the series. Running from September 14 through September 29, 2026, the activation brought cinematic storytelling to Inglewood’s busiest corridors, creating a powerful presence across the network. Over the 16-day campaign, Apple TV+ delivered more than 4.26 million impressions across Package A and Package B, bringing Brother directly into the daily journeys of audiences throughout the city.

Bold. Cinematic. Impossible to miss. Apple TV+ brought the world of Brother to life at city scale, transforming WOW’s full-motion Spectaculars and EON network into a dynamic canvas for storytelling.

Positioned across key Inglewood corridors, the campaign brought the series into the spotlight through striking visuals and repeated exposure. Each display reinforced Apple TV+’s presence, turning everyday commutes into opportunities to discover the series.

Across the network, Package A delivered 2,395,053 impressions, while Package B contributed another 1,865,905 impressions, creating an extensive presence throughout the campaign.

By the end of its 16-day run, the activation generated 4,260,958 total impressions, demonstrating the power of premium digital out-of-home media to bring entertainment beyond the screen and into the streets.

With Brother, Apple TV+ didn't just bring a story to audiences. It made the city part of the experience.

The Results

Full EON Network: Package A + Package B

ACHIEVEMENT

16 Days

4,260,958

Impressions

PREVIEWS

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