The Game Is Yours — DraftKings

Case Study

August 2026

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DraftKings has brought its Q3 Predictions campaign to the streets of Inglewood with a high-impact, six-week activation across WOW's Spectaculars and the full EON network. Running from August 17 through September 27, 2026, the campaign spans WOW 9, 10, 15, 16, 19, A, and B, while all EONs remain live across the network. All EONs are expected to continue running at 100% overdelivery throughout the campaign. The activation reached its peak on September 2 from 8 to 9 AM, when DraftKings owned the morning commute with a synchronized, full-motion takeover across all 23 WOW Spectaculars.

Built around DraftKings' Q3 Predictions campaign, the creative brings the anticipation and energy of sports to the streets through bold static placements and dynamic full-motion executions.

The six-week flight includes placements on WOW 9, 10, 15, 16, 19, A, and B, creating a consistent presence along key Inglewood corridors. With all EONs also running across the network, DraftKings maintains broad visibility throughout the campaign.

On September 2, the campaign shifted into takeover mode. From 8 to 9 AM, synchronized, full-motion creative ran across all 23 WOW Spectaculars, creating one connected DraftKings moment across the morning commute.

The sustained EON presence extends the campaign beyond the one-hour takeover, keeping DraftKings visible throughout Inglewood and impossible to miss from any angle.

Projected to generate 38,865,744 impressions, the campaign combines sustained EON visibility with the concentrated impact of a one-hour network takeover.

The Results

7 Spectaculars + 30 EON Faces

ACHIEVEMENT

6 Weeks

1 HR WOW Roadblock

38,865,744

Impressions

PREVIEWS

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