Case Study
December
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Sia’s Everyday Is Christmas campaign lit up Inglewood with a festive flair, showcasing the holiday spirit on four spectaculars strategically placed near Inglewood’s major sports and entertainment venues. Running for 6 days during the busiest holiday travel period, the campaign used WOW’s high-impact displays to captivate festive travelers and Christmas shoppers heading to marquee events and bustling shopping destinations.
The campaign featured stunning, full-motion visuals promoting Sia’s holiday album, Everyday Is Christmas, with a focus on spreading festive cheer and capturing attention during the peak of the holiday season. Positioned in Inglewood’s busiest corridors, the spectaculars reached audiences in moments of excitement, shopping, and holiday travel. With dynamic creative and targeted placement, the campaign turned heads and brought holiday magic to WOW’s iconic displays.
Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?
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ACHIEVEMENT
Total Campaign