WOW is what happens when you make the unforgettable, unmissable.
PrizePicks
Case Study
November
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PrizePicks, America's leader in daily fantasy sports went bold with five spectaculars strategically positioned in the heart of Inglewood’s Sports & Entertainment District. The campaign connected with sports enthusiasts traveling to and from marquee events at Sofi Stadium, Kia Forum, and the Intuit Dome. With 60 days of exposure leading up to the holidays and the peak of the NFL season, the campaign leveraged the WOW network’s unrivaled proximity to LA’s most trafficked stadiums and roadways to amplify the PrizePicks brand.
The campaign featured full-motion visuals of Druski promoting PrizePicks’ platform and their special offer: deposit $5 and receive an automatic $50 credit. Positioned along Inglewood’s busiest corridors near Sofi Stadium, Kia Forum, and Intuit Dome, the spectaculars captured the attention of sports fans, concertgoers, and holiday shoppers. By combining dynamic visuals with targeted placement, the campaign successfully engaged audiences in moments of excitement and anticipation.
Using science to leverage the messsage
Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?
Learn more about this.
Download the Neuro-Insight Case Study.
DownloadThe Results
9.2 Million Impressions
ACHIEVEMENT
5 Signs
8 Weeks
Total Campaign
Patron
Case Study
October
