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WOW is what happens when you make the unforgettable, unmissable.

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Disney - Lilo & Stitch

Case Study

May 2025

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To celebrate the chaos and charm of Lilo & Stitch, Disney transformed six WOW spectaculars into a full-motion playground of color and nostalgia. Spanning key locations across Inglewood—including the 405 freeway and the high-traffic core near SoFi Stadium—the campaign brought the beloved alien to life with vibrant animation, cheeky storytelling, and high-energy visuals. Over 20 days, the campaign delivered 9.9 million+ impressions across WOW 1, WOW 2, WOW 5, WOW 12, WOW 13, and WOW B.

Loud. Colorful. Unmissable. This takeover let Stitch loose across Inglewood with creative that embraced chaos in the best way possible. Each screen pulsed with full-motion animation—flashes of blue fur, laser beams, and surfboards colliding with hot pink backdrops. The work didn’t just nod to the movie; it extended the experience into the streets. WOW B lit up the 405 with Stitch’s signature grin, while WOW 13 and WOW 5 caught eyeballs from all the major stadium traffic. In a city built on cinematic moments, Disney’s campaign stood out by turning the road to the stadium into a scene of its own.

Using science to leverage the messsage

Our Neuro-Insight study proves that WOW Spectaculars are 5.8x more effective than standard bulletins. Want to know why?

Learn more about this.

Download the Neuro-Insight Case Study.

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The Results

6 Signs

ACHIEVEMENT

20 Days

9.9M+ Impressions

Total Campaign

PREVIEWS

Sinners - Warner Brothers

Case Study

April 2025